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303 MullenLowe continues growth of media arm, appointing Sasha Neame to direct digital media in Perth

303 MullenLowe has continued to develop its in-house media capabilities, naming Sasha Neame as digital media director for 303 MullenLowe Mediahub’s Perth office.

Aligned with IPG’s Mediabrands, 303 has been building up its presence in recent months as the agency builds a full-service offering.

Neame is joining 303 MullenLowe fron Longtail

Derry Simpson, group managing director of 303 MullenLowe in Perth, said the appointment of Neame would deliver a range of benefits.

“We are investing in our digital and data analytics smarts, which are fuelling our client strategies now and into the future,” Simpson said.

“Sasha’s digital and programmatic experience are the perfect fit for our model and will amplify the success of our media strategies.”

Neame has worked with agencies including PHD and Starcom Mediavest in Melbourne and was most recently digital media specialist at Longtail in Perth.

303 MullenLowe Mediahub Australia’s chief media officer Andrew Livingston said the hire improved the agency’s abilities in the Perth Market.

“As an agency we invest significantly in digital advertising on behalf of our clients and continue to add relevant, cutting-edge technology partnerships to support our growing digital product. We now have Sasha in Perth to execute those tools and build capability even further,” Livingston said.

In May, 303 MullenLowe combined with MullenLowe media hub with chief media officer Livingston taking charge.

At the time 303 MullenLowe CEO Nick Cleaver said that the decision to combine operations with Mediahub was the next logical step as the agency grew.

“Bringing the MullenLowe Group’s media resources together represents the next natural step in our journey, enabling a bigger media footprint, a wider set of clients and enhanced access to a global network of media resources and talent.”

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