Marketers need to focus on experiences created around food, new study suggests

Zoe Samios

July 13, 2017 4:01

Marketers need to think more about memories and experiences, rather than focusing on traditional holidays and food lines, a new study co-commissioned by Nine and Carat has revealed.

The latest study suggests marketers are missing out on opportunities to reach audiences by focusing on traditional holidays rather than more regular family events.

Conducted by Hoop Research Group, the study included more than 1000 respondents who participated in online surveys, mobile vox pops and in-home interviews.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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