303 MullenLowe creates ‘hand table dance’ in new TV campaign for P&N Bank
P&N Bank has rolled out a new campaign from 303 MullenLowe featuring a hand ‘table dance’ designed to reflect the busy lives of many first-time homeowners.
The 30-second TV spot marks the launch of the bank’s Flying Start & Bag product, which offers a 12-month rate discount for those making their first steps onto the property ladder.
303 MullenLowe executive creative director Richard Berney said the ad will attempt to connect with a “a notoriously distracted target audience”.
“We worked with Filmgraphics, local choreographers and performers to create a ‘table dance’ that imitates the busy lifestyles of many first homeowners, adding a moment of pause to echo the relief that P&N’s discounted loan delivers,” he explained.
P&N senior manager, marketing and member value, Anna Pearce, said 303 MullenLowe had done a “fabulous job of bringing our offer to life”.
Credits:
Client: P&N Bank
Senior manager, marketing & member value: Anna Pearce
Brand & campaign manager: Jessie de San Miguel
Digital media & campaign manager: Alan Bayliss
Agency: 303 MullenLowe
Executive creative director: Richard Berney
Creative team: Dave Wilson, Steve Lorimer
Strategic planning: John Linton
Agency producer: Rozanne Fretz
Business management: Mike Naylor, Eloise Cribb
Production: Filmgraphics
Director: Matt Richards
Producer: Anna Fawcett
Post: Boogie Monster
Sound: Braine Storm
Music: Nylon
topics
303 Mullenlowe
Advertising
Anna Pearce
bank marketing
Marketing
P&N Bank
Richard Berney
TV ads
Pretty sweet actually.
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At last an ad I enjoy and actually watch.
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