303 MullenLowe creates ‘hand table dance’ in new TV campaign for P&N Bank

P&N Bank has rolled out a new campaign from 303 MullenLowe featuring a hand ‘table dance’ designed to reflect the busy lives of many first-time homeowners.

The 30-second TV spot marks the launch of the bank’s Flying Start & Bag product, which offers a 12-month rate discount for those making their first steps onto the property ladder.

303 MullenLowe executive creative director Richard Berney said the ad will attempt to connect with a “a notoriously distracted target audience”.