303 MullenLowe creates ‘hand table dance’ in new TV campaign for P&N Bank

P&N Bank has rolled out a new campaign from 303 MullenLowe featuring a hand ‘table dance’ designed to reflect the busy lives of many first-time homeowners.

The 30-second TV spot marks the launch of the bank’s Flying Start & Bag product, which offers a 12-month rate discount for those making their first steps onto the property ladder.

303 MullenLowe executive creative director Richard Berney said the ad will attempt to connect with a “a notoriously distracted target audience”.

“We worked with Filmgraphics, local choreographers and performers to create a ‘table dance’ that imitates the busy lifestyles of many first homeowners, adding a moment of pause to echo the relief that P&N’s discounted loan delivers,” he explained.

P&N senior manager, marketing and member value, Anna Pearce, said 303 MullenLowe had done a “fabulous job of bringing our offer to life”.


Client: P&N Bank

Senior manager, marketing & member value: Anna Pearce

Brand & campaign manager: Jessie de San Miguel

Digital media & campaign manager: Alan Bayliss

Agency: 303 MullenLowe

Executive creative director: Richard Berney

Creative team: Dave Wilson, Steve Lorimer

Strategic planning: John Linton

Agency producer: Rozanne Fretz

Business management: Mike Naylor, Eloise Cribb

Production: Filmgraphics

Director: Matt Richards

Producer: Anna Fawcett

Post: Boogie Monster

Sound: Braine Storm

Music: Nylon


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