Push Collective appoints Mark Hobart as strategy director
Brand consultancy Push Collective has appointed Mark Hobart to oversee market research and clients’ brand strategy in a newly created role of strategy director.
Hobart joins from Kantar TNS Melbourne where he was executive director of innovation and product development for almost five years.
Hobart joins from his previous role at Kantar TNS
Coca-Cola, L’Oreal, Mars, AGL and Telstra are all clients Hobart has worked with.
Erminio Putignano, managing director and partner at Push Collective, said in a statement: “We’re delighted to have Mark onboard because he combines three important skills: he is a creative problem solver, he has international experience in market research, and he approaches brands as catalysts for innovation.”
In his new role he will oversee the delivery of market research and brand strategy for each client project.
“It’s the perfect place to build on my insight and innovation background, and apply this perspective to ambitious brand challenges,” Hobart said.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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