303 MullenLowe ends 10 year relationship Fujitsu General

303 MullenLowe and its media agency MediaHub have ended their relationship with Fujitsu General.

In a statement, 303 MullenLowe CEO Nick Cleaver, said: “Fujitsu has chosen to adopt a different agency engagement model and as such we made the decision not to participate.

303 MullenLowe decided not to renew its relationship with the brand after Fujitsu chose to adopt a different agency model

“We wish Fujitsu well and thank them for the trust and confidence they have placed in our integrated model over the last decade.

“It’s been a long lasting and rewarding engagement with Fujitsu during which time we’ve done some immensely effective work together.”

Eight months ago 303 MullenLowe recruited former Australian cricketer Mark Taylor to star in the brand’s winter campaign.

Taylor featured in the ad as a black ‘fu-jitsu’ master.

Cleaver added: “We’ve enjoyed our relationship with them and working with Mark Taylor, who has been a tremendous ambassador for the brand. We’re pleased to leave the campaign at a high creative point and look forward to seeing where it goes next.”

303 MullenLowe’s clients include Budget Direct, Audi, Netflix and Harley-Davidson.

New Balance, MTV, Dropbox, Royal Caribbean Cruises, Netflix and Primark are some of Mediahub’s clients.


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