Kittens strip club censured for ‘seductive and highly sexualised’ bus ad

Gentlemen’s club Kittens has had one of its ads banned for using a “seductive and highly sexualised” image of a woman.

Plastered on the side of a black Kittens party bus, the ad features a woman in a pink bra and underwear laying down with her legs slightly open and eyes closed.

The Kittens party bus in question

A complaint said the “visual imagery of women dressed in lingerie in sexually provocative poses had a menacing undertone”.

Another complaint posted to Ad Standards said: “At a time when our community is increasingly aware of how our urban environment shapes the attitudes of young men and women towards issues such as gender equality, domestic violence and sexual assault, I believe it is inappropriate and unacceptable for vehicles with this type of imagery to travel along our public roads.”

The ad watchdog said although the ad didn’t portray sexual appeal in a way which was demeaning or degrading, it failed to treat the issue of sex, sexuality or nudity with sensitivity.

Ad Standards said: “The pose of the woman is seductive and highly sexualised, particularly considering the woman’s legs being slightly open, her back arched and her eyes closed.”

The watchdog concluded that the woman in the image still had a lot of skin exposed and due to the size of the picture of the woman on the bus, the “sexualised pose of the woman was heightened and the focus of the advertisement”.

Kittens declined to comment to the ruling or complaints.


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