303 MullenLowe launches PR and content arm, Creature

Full service agency 303 MullenLowe has launched a dedicated earned media arm, Creature.

Creature will focus on offerings including PR, social, media, branded entertainment and technology.

The new PR agency launches with existing clients of parent company 303Mullen Lowe, Harley-Davidson and Royal Lifesaving.

Lee Robson, who joined 303Mullen Lowe as managing partner of communications in November, will become the managing director of Creature.

“The birth of Creature is the realisation of a huge opportunity to harness our wealth of PR, social, content and tech specialisms around our earned media centric approach to driving an unfair share of attention.

“We’d like to say a big thanks to those clients we’ll be continuing to work with under the new creature identity and “welcome” to any future ones out there looking for access to the full spectrum of earned media expertise to help those precious marketing dollars go further.”

In 2012, independent creative agency, The Hallway, launched a PR offering .

Earlier in 2012, The Works appointed Tim Addington as its communications director.


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