303 MullenLowe Perth and Digitas Australia win big with Aussie content at Mumbrella Travel Awards

Full service agency, 303 MullenLowe Perth,  took home two awards at the Mumbrella Travel Marketing Awards on Thursday for their campaign Queens of the edge.

The Western Australian business took out the award for Bravery and Best Use of Native Content Marketing on behalf of The South West Edge.

Meanwhile, Digitas Australia took home the award for Best Brand Partnership and Best Celebrity Influencer Campaign in their campaign ‘Holiday the Wiggly Way’ featuring  beloved Australian TV personalities, The Wiggles.

Winner from Mumbrella’s last Travel Awards , Wavemaker, continued their winning streak with their award for Ad Campaign of the Year. ‘Siri-ously in Need of a Holiday’ used the iconic automated voice of Siri to captivate audiences in their campaign for Tourism Whitsundays.

Other Winners on the night included Contiki for PR idea of the year, Tourism Tasmania for Travel Marketing Team of the Year and Bets for Best Celebrity or Influencer Campaign.

Full list of winners below:

1. Best Use of Native or Content Marketing

WINNER: Queens On The Edge – 303 MullenLowe Perth for The South West Edge

2. Best Celebrity or Influencer Campaign

WINNER: Holiday the Wiggly Way – Digitas Australia with The Wiggles for Tourism Australia

 3. Best Brand Partnership

WINNER: Holiday the Wiggly Way – Digitas Australia with The Wiggles for Tourism Australia

HC: Tassie Tux – One Green Bean with ENTHRAL and Havas Blvd for Virgin Australia and Tourism Tasmania

4. Best Use of Data

WINNER: Real Time Routes – PHD Australia with Adylic for Virgin Australia

 5. Award for Innovation 

WINNER: Plant’d – Ovolo Group for Ovolo Hotels

 6. Publication of the Year

WINNER: We Are Explorers

HC: Tales & Trails magazine – Margaret River Busselton Tourism Association with Premium Publishers for The Margaret River Region brand

 7. Ad Campaign of the Year

WINNER: Siri-ously in Need of a Holiday – Wavemaker for Tourism Whitsundays

HC: Stop Dreaming about New Zealand and Go – Special for Tourism New Zealand

 8. PR Idea of the Year

WINNER: Quit for Contiki – Eleven for Contiki

9. Award for Bravery

WINNER: Queens On The Edge – 303 MullenLowe Perth for The South West Edge

10. Breakthrough Destination of the Year

WINNER: Open for Happiness – Tourism Fiji

11. Travel PR Agency of the Year

WINNER: littleBIG

12. Travel Marketing Team of the Year

WINNER: Tourism Tasmania

13. Travel Brand of the Year

WINNER: July

Got a tip?

Emilia Roux

Emilia Roux is the events content assistant at Mumbrella. She joined in August 2022 and is currently studying Journalism at the University of Technology in Sydney. Before she joined Mumbrella she worked in editorial and producing roles at Central News and 2SER Radio.

topics 303 Mullenlowe Perth Contiki Digitas Mumbrella Travel Marketing Awards Mumbrella travel marketing awards 2022 The Wiggles travel Wavemaker

Share Tweet Share

Have your say

Login with:

Continue with LinkedIn

or

Comment anonymously

Your comment will be marked as unverified

Name

Comment

Δ