303Lowe Perth picks up WA’s P&N Bank from The Brand Agency and Meerkats
Full service agency 303 Lowe has picked up Western Australia’s P&N following a pitch.
While 303Lowe picked up the account from The Brand Agency and Meerkats it is not clear if the incumbents participated in the pitch process.
P&N Senior Manager Marketing Anna Pearce said: “With the new strategy in development, it was logical to put our account out to pitch, to test the market and ensure we have the right strategic partner.
“At the end of the strategic and creative pitching process, 303Lowe were judged to have hit the mark in terms of their strategic thinking, brand planning and creative capability in both offline and online channels. We believe that 303Lowe illustrated a strong understanding of the strategic direction that we want to pursue as a customer-owned bank.”
The agency will be responsible for driving a new brand strategy as the bank looks to take on bigger financial institutions, with the appointment following a major internal brand strategy review.
303Lowe group managing director Al Taylor said: “P&N Bank is a great business that has a genuine appetite to do interesting and category-challenging work. We are really excited to begin working with the team at P&N as they embark on a bold new strategic direction.”
The appointment is effective from May 2015.
303Lowe Perth clients include Enjo, Eidth Cowan University, Home Buyers Centre and The Royal Lifesaving Society.
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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