325,000 metro viewers tune in to Ten for the premiere of One Born Every Minute Australia
Ten’s new factual series, One Born Every Minute Australia, delivered 325,000 metro viewers for its premiere episode on Tuesday night at 8:30pm. The show, based on a British format, takes viewers inside the Birth Unit of Sydney’s Westmead Hospital.
It followed off the back of Harry & Meghan: An African Journey, which brought in 419,000 metro viewers. The much-promoted documentary was filmed on the tour of Africa by the Duke and Duchess of Sussex and contained snippets of the pair discussing their relationships with the rest of the Royal family, and discussing their mental health struggles.
One Born Every Minute Australia is Ten’s latest factual program, taking viewers inside the birthing unit at one of Australia’s biggest hospitals
Overall, 542,000 national viewers watched Harry & Meghan and 454,000 watched One Born Every Minute Australia.
The Block was the most-watched program of the night with 917,000 metro viewers, followed by Seven News on 899,000. Nine News delivered 820,000 and ABC News 607,000. When regional numbers were added in, Seven News topped the night with 1.4m viewers overall, while The Block was watched by 1.245m.
The Block was also the most-watched in all three of the key advertising demographics – 16-39, 18-49 and 25-54 – followed by Nine News in the two older demos and The Project in the younger. The Project delivered 439,000 metro viewers for its second half hour, and 261,000 for its 6:30pm segment.
Nine was the most-watched channel by audiences 25-54 (24.3%) and 16-39 (26.7%).
Seven’s Bride and Prejudice brought in 484,000 metro viewers at 7:30pm, followed by 337,000 for Secret Bridesmaid’s Business, standing just in front of Nine’s Love Island with 328,000. Love Island aired at approximately 8:40pm, while Secret Bridesmaid’s Business kicked off at 9pm.
Bride and Prejudice jumped to 757,000 in national viewers, Secret Bridesmaid’s Business rose to 517,000 and Love Island delivered 436,000.
The overall win for Tuesday night went to Nine with a 21.0% primary channel audience share and 32.0% as a network. Seven landed in second place with a 17.4% channel audience share and 27.7% as a network. Ten held 11.0% and 17.8% respectively, while ABC held 9.9% and 13.8%. 9Go was the most-watched multi-channel (4.9%).
