Fairfax Media New Zealand has named Campbell Mitchell as its chief marketing officer.
Fairfax Media New Zealand has announced the appointment of Campbell Mitchell as Chief Marketing Officer.
Mitchell has held the position of Marketing Director at Fairfax Media for the past two years and his appointment to the Executive team signifies new responsibilities, as Fairfax Media gears up to implement initiatives supporting its diversification.
Simon Tong, Fairfax Media Managing Director, says in addition to his existing portfolio including customer retention, acquisition, new product marketing and events, Mitchell will be responsible for growing new businesses that fall outside of the traditional remit for marketing in the media industry.
“Campbell’s new accountability is a reflection of both the growing emphasis we are placing on other parts of our business, and of his success in his role as Marketing Director to date.
“An example of this is his work in our growing Events business and the launch of Night Noodle Markets in Christchurch next month – a deal put together in record time.”
Mitchell is looking forward to the challenges his new role entails: “2016 will be an exciting year for Fairfax Media, and I’m delighted to play such a pivotal part in redefining our business model.”
Mitchell’s experience in media spans over two decades, having started as a sports journalist before moving to marketing. He spent six years at News Corp in senior marketing, digital and sales roles before returning to Fairfax Media two years ago.
Source: Fairfax Media press release