Buchan wins HCF PR account following pitch

Health insurer HCF has appointed Buchan as its PR agency following a competitive pitch.

Jenny Williams, HCF chief marketing officer, said Buchan demonstrated a good understanding of the brief and presented a strong response that clearly demonstrated that they understood what we wanted to achieve.

download“We connected with Buchan straight away – from the initial credentials meeting and throughout the entire pitch process. We were impressed by their ideas and approach. It was evident Buchan had the skills and experience we were looking for,” Williams said in a statement.

“Not only were they passionate about our business, it was also fantastic to know we’ll have day-to-day access to the senior team on our account. I am looking forward to seeing what new heights we can reach with PR in their capable hands.”

Buchan general manager, Gemma Hudson, said the win was a great fit for the company: “We’re delighted by the opportunity to work with an iconic Australian brand such as HCF. As an agency with a focus on health communication, corporate positioning and brand building, HCF felt like a perfect match from the first meeting and we’re looking forward to bringing these core strengths together in the year ahead.”

The appointment follows a number of other account wins across health and consumer for Buchan including e-Harmony, JAX Tyres, and JDRF.


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