Bauer Media has appointed Alissa Thomas as editor of quarterly Shop Til You Drop, replacing Kelly Baker who has departed the magazine after a year and a half for a role with News Corp as beauty editor at Body + Soul.
Thomas most recently was the fashion director for Cleo and Dolly. Bauer Media closed Cleo at the end of January, announcing Dolly would be relaunched as a bi-monthly digital first property.
On the appointment, Marina Go, general manager of Hearst Australia and publisher of Bauer Media’s young women’s portfolio said in a statement: “Alissa’s passion for Shop is intoxicating. She has a strong vision for the brand and with a career history in fashion and sales it would be difficult to find a better background for the role. I look forward to working with her as we refresh the magazine and overhaul the brand’s social media strategy.”
Bauer Media closed Shop’s website in December, with the brand existing online as the e-commerce engine for Cosmopolitan.
On her appointment Thomas said in a statement: “I’m thrilled to be taking on this role, and at a magazine I’ve been passionate about since its very beginning. I’m beyond excited to follow in some of my favourite editor’s footsteps and look forward to continuing to create a magazine that has always been a reader favourite.”
Thomas’ appointment is effective immediately.