A lost dolls shoe proves the turning point in one man’s day as Toyota rolls out the latest in its ‘Superhero dads’ campaign with a new cinema ad to run before the new Batman v Superman film.
The ad, from Saatchi & Saatchi Sydney, opens with a hot and tired man struggling across the sand holding his daughter in one arm and a clutch of toys in the other. It then expands to show he is heading back to the car park to get in his Camry.
As he makes it back to the car the girl holds up the doll to reveal the missing shoe, which is way back across the sand. Weighing up his options and with his daughter on the verge of tears he turns back to get the shoe.
It ends with the super ‘Toyota Camry, for real superheroes’.