Lost doll shoe proves making of another superhero dad in Toyota’s latest cinema ad

Alex Hayes

March 25, 2016 12:03

A lost dolls shoe proves the turning point in one man’s day as Toyota rolls out the latest in its ‘Superhero dads’ campaign with a new cinema ad to run before the new Batman v Superman film.

The ad, from Saatchi & Saatchi Sydney, opens with a hot and tired man struggling across the sand holding his daughter in one arm and a clutch of toys in the other. It then expands to show he is heading back to the car park to get in his Camry.

https://www.youtube.com/watch?v=gFkvJ8lbaCo&feature=youtu.be

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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