$35m in new business for UM, with wins for ING and Dyson

Mediabrands agency UM has bolstered its client portfolio, retaining ING believed to be worth $17m in annual billings, and Dyson, worth $18m, Mumbrella can reveal.

ING looked to pitch its media account globally last year, with Dentsu’s Carat and GroupM’s Wavemaker thought to be in the running. UM, the incumbent was the eventual winner locally, as part of a global Mediabrands solution for the Dutch bank.