News

Publicis the big mover in 2022 RECMA figures, OMD still market giant

Calum Jaspan

May 30, 2022 9:51

OMD has maintained its position as the dominant market leader in Australian media billings with $1.431 billion as of January 2022 in new RECMA figures seen by Mumbrella.

The Omnicom Media Group agency client portfolio grew by 10% across 2021, with its other stablemates PHD and Hearts & Science both showing growth, but Publicis Groupe was the main beneficiary of the year, with all three key media agencies experiencing strong client activity.

OMD grew across 2021, aided by its new business with the Victorian Government

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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

agency billings Dentsu GroupM Mediabrands OMD OMG Publicis Groupe Recma

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