3CPR appoints new partner, unveils new brand and website
Specialist consultancy 3CPR has named Danielle Veivers as partner and revealed a refreshed brand identity at the same time.
The announcement:
Specialist corporate and financial communication consultancy, 3CPR, has appointed Danielle Veivers as partner, unveiling a new brand identity and website to mark the occasion.
Established in 2021 by founding partner, Paul Cheal, 3CPR was born from a passionate belief in re-imagining the agency model to deliver a consultancy with a difference. One with senior, experienced practitioners ‘on the tools’, focused on delivering impactful, measurable client outcomes for a select group of value-aligned, leading brands.
Ms Veivers has close to a decade of experience in PR and communication, holding both in-house and agency roles. The appointment formalises Danielle’s longstanding role with 3CPR, where she has worked closely with clients for more than two years.
Commenting on the partnership, founding partner, Paul Cheal, said the appointment was a natural progression and reflected the 3CPR promise to provide clients with dedicated senior support.
“Danielle and I have worked together on and off for the best part of a decade and her move to Partner formalises a goal we’ve been working towards since she came on board over two years ago,” Mr Cheal said.
“I am excited for this next phase of growth at 3CPR. With a focus on quality – in who we work with and the outcomes we deliver – we are not focused on being the biggest, but we are committed to being the best.
“We are doubling down on our senior-led consulting model for clients who value experience and expertise. It’s a unique point of difference for 3CPR as our clients know they will always work with specialist practitioners who have proven expertise and demonstrated experience.”
Ms Veivers’ appointment comes as 3CPR unveils a new brand and refreshed website. Anchored in 3CPR’s founding pillars — Consult, Create, Connect — the new brand aims to celebrate and showcase the consultancy’s foundational values and guiding philosophy.
Commenting on this next phase of growth for the consultancy, Ms Veivers said she was committed to 3CPR’s vision and excited to work alongside Paul as the consultancy expanded its client services.
“I have been fortunate to work alongside Paul for most of my career and we have always shared a passionate belief in the power of communications to help businesses deliver on their strategic goals and ambitions,” Ms Veivers said.
“We are supported by a bench of experts who are renowned in their fields, ensuring we have the right person to meet the brief – whether that be creative, content, or spokesperson coaching. We have also grown organically alongside our clients – expanding our services and geographical presence to include New Zealand and the broader APAC region.
“The key benefit of this reimagined consulting model is having the flexibility to deliver bespoke client programs and pivot as our clients’ needs and ambitions change. I am excited to see what’s next for both our business and our clients.”
3CPR supports leading corporate and financial brands with engaging media, investors, customers, and policymakers across Australia and the Asia-Pacific region. You can visit the newly launched website, delivered by 3CPR’s creative lead, here – https://3cpr.com.au/
Source: 3CPR
