ABC’s Back Roads gains popularity as non-ratings period kicks in
The non-ratings period kicked in hard last night with many of the commercial broadcasters running more limited schedules, allowing Seven to dominate the night and ABC to gain traction with its Back Roads program.
Back Roads airing at 8pm managed 715,000 viewers and was the eighth most watched program overall.
In the 7:30pm same time-slot Nine’s RBT lost traction with 602,000 viewers down from last weeks 759,000. Airing at the same time Seven’s The Big Bang Theory saw 443,000 tune in, while Ten’s All Star Family Feud repeat managed 490,000 according to OzTAM’s overnight metro ratings.
In the major demographics The Big Bang Theory was the most watched program for people aged 16-39, while The Project at 7pm was the most watched with 565,000 for 18-49 while Seven news topped people aged 25-54.
On the news front, Seven was well ahead of Nine, capturing 1.036m viewers at 6pm and 964,000 viewers at 6:30pm.
Nine managed an audience of 799,000 viewers at 6pm and 784,000 viewers at 6:30pm.
ABC News saw 724,000 viewers tune in to watch the 7pm program while Nine’s A Current Affair saw 750,000 in the same time slot.
In total audience share Seven won the evening with 18.5% ahead of Nine’s total audience share of 16.3%, ABC managed 13.9% while Ten had 11.3% and SBS with 4.5%.
Seems to be significant ratings detail for a non ratings period…..
What an anachronistic term that is.
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