Sanofi Consumer Healthcare launches new pain relief in ‘Take Control’ campaign
Healthcare company Sanofi Consumer Healthcare has launched a new campaign to promote its latest pain relief product.
Created by Saatchi & Saatchi Wellness, the campaign features a dancer portraying the emotional and physical impact of pain.
The ‘Take Control. Treat Pain with Mersynofen” campaign seeks to drive brand awareness and communicate the product benefits.
Craig Chester, creative director at Saatchi & Saatchi Wellness, said the ad hopes to “create a strong connection with pain sufferers by tapping into the emotional and physical impact of pain through a metaphor”.
Brett Charlton, general manager of Sanofi Consumer Healthcare, said: “For decades, Sanofi Consumer Healthcare has been delivering products that help Australians manage their pain. We understand pain sufferers, what they feel and what they need. This new product, Mersynofen, and the resulting campaign both reflect that depth of knowledge.”
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