Brisbane agency heads launch new digital agency Type + Pixel
Brisbane has seen the launch of a new digital agency Type + Pixel, run by two former agency heads.
Founders Darren Walls, who was previously the digital director at JSA Creative, and Laura Walls the former head of Haystac Brisbane, have started the agency which will focus on brand strategy, digital and content.
Laura Walls and her husband Darren Walls
Darren Walls is set to lead the digital arm of the business while Laura Walls will head up the content strategy and creation team.
Type + Pixel is already working from clients including fashion retailer City Beach, wealth management firm Infocus, retirement living operations Aura Holdings and house-builder Kalka.
Darren Walls, said in a statement: “Our approach is based on the notion that all great digital experiences have to start with a really strong understanding of brand.
“It’s an element that’s often overlooked in the digital space – there’s a tendency (often driven by the client) to jump straight in without looking at the bigger picture and thinking about the overarching strategy.
“We want to change that and get clients thinking more strategically about what their brand really stands for, so that we can then apply that thinking across our digital and content strategy to create more meaningful experiences. It’s a space we’re really passionate about and excited to be working in,” he said.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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