Rubicon Project’s private market place gets Google DoubleClick integration
Advertising exchange platform the Rubicon Project has announced its private marketplace has been integrated into Google’s DoubleClick bid manager system.
Rubicon Project Announces Availability of Private Marketplace Deals within Google’s DoubleClick Bid Manager Interface
New API Integration Makes Buying PMPs Easier for Thousands of Agencies, Trading Desks, and Advertisers; Grows Revenue Opportunities for Publishers
Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced Google’s DoubleClick Bid Manager has integrated Rubicon Project’s Private Marketplace (PMP) deals directly into the Bid Manager interface. Bid Manager is the first platform to utilise Rubicon Project’s new Orders API, which allows agencies, trading desks, and advertisers to discover and transact PMP deals in their buying platform of choice, without logging into Rubicon Project’s Orders UI. The result is greater convenience for buyers, and increased revenue opportunities for publishers using Rubicon Project’s industry-leading PMP capabilities.
