Facebook launches face-2-face advertising campaign

In its latest marketing campaign, Facebook is interviewing nine marketing industry figures who shared their views on the issues including the skills required for today’s marketers and the shifting nature of creatives.

Jo Boundy, CMO of Qantas Loyalty

The announcement:

Facebook Australia is set to announce the launch of face-2-face, a new advertising campaign.

For this campaign, Facebook has interviewed nine marketing industry leaders, who shared their opinion on a number of issues, including the shifting nature of creative, to the skills required of marketers today.

In creating face-2-face, Facebook Australia worked with creative agency WiTH Collective and media agency Gyro to deliver the campaign. Here, nine leading marketers from a number of iconic Australian businesses were interviewed by Aussie media personality, Jules Lund, to reflect on the year that was, as well as provide a critical look forward at 2018.

The marketers interviewed for the face-2-face were as follows:

  • Jo Boundy, CMO of Qantas Loyalty
  • Brent Smart, CMO of IAG
  • Adam Ballesty, Marketing and Innovation Director at Diageo
  • Lisa Ronson, CMO of Tourism Australia
  • Tobi Pearce, CEO of SWEAT
  • Phil O’Connor, Head of Performance Media at Koala
  • Lisa Messenger, Founder & Editor in Chief of the Collective Hub
  • Alex Tomic, Co-Founder and Director of HiSmile
  • Simon Cahill, Head of Digital and Business Development of Warner Music Australia

Three overarching topics emerged from the discussion:

  1. A focus on the necessary skills required to be a modern-day marketer;

  2. The importance of the customer being the centre of all business decisions;

  3. The rise of video and how it is impacting creative –  in particular discussions around short form / long form

Source: Facebook media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.