HOW TO: Measure results

In this sponsored post, Rebecca Pountney from Australia Post explains how to measure the response of your direct mail campaign. This is the fifth video in this series of “how to” videos.

In this video we explore:

  • Measuring return on investment;
  • Generating campaign insights;
  • Using your results to plan for future initiatives.

There are five videos in the mUmBRELLA and Australia Post “how to” series which will be available in the coming weeks.

Watch video one: How to get started with direct mail.

Watch video two: Manage your direct mail databases.

Watch video three: Get creative with direct mail.

Watch video four: How to integrate direct mail.

For more information visit the Open Up To Mail website: www.openuptomail.com.au

This video was scripted, commissioned and paid for by Australia Post.


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