6 Beers of Separation is underway

The next stage of Tooheys’ 6 Beers of Separation project is underway, with the brand unveiling the first details of how its participants got on.  

As Mumbrella revealed in March, the 6 Beers of Separation project sees young Australians attempt to meet their idols.

Although the brand has so far declined to talk about its plans, Mumbrella understands that the project will culminate in a 90 minute special on Foxtel. In the meantime, this update has been added to the 6 Beers of Separation YouTube channel:

The channel has also been updated with profiles of the four particpants. It is the most subscribed to sponsored YouTube channel in Australia this month.

The project has already been winning praise. Writing on the Three Billion blog, Paul MacGregor said:

“I love the delivery. Ok, the product placement doesn’t leave anyone guessing which brand is behind the campaign, BUT the creative execution is sweet. It’s a good idea delivered well, perfectly pitched. This is a very good example of high quality branded content.”


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