6 Beers of Separation is underway

Tim Burrowes

April 14, 2009 9:30

The next stage of Tooheys’ 6 Beers of Separation project is underway, with the brand unveiling the first details of how its participants got on.

As Mumbrella revealed in March, the 6 Beers of Separation project sees young Australians attempt to meet their idols.

Although the brand has so far declined to talk about its plans, Mumbrella understands that the project will culminate in a 90 minute special on Foxtel. In the meantime, this update has been added to the 6 Beers of Separation YouTube channel:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Dan Pankraz 14 Apr 09

I agree with Paul, hats off to TED for putting out some great content….it feels really authentic and interesting based on the trailer…..i think it will take off with youth in Australia as it has a nice indie feel about it, which is on trend right now. It could be a little bit ‘Amazing Race-ish’, but 9/10 for trying something ballsy

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Jane Adam-Smith 16 Apr 09

This looks ridiculous, great product placement…but seriously looks like another pathetic tv show. i wonder who are the people who execute this type of concept, do they really think their target market has an IQ of a fish?

foxtel will take anything these days

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