Tooheys tests the six degrees of separation theory as Foster’s gears up
A promotion from Tooheys Extra Dry which offered young Australians the chance to meet their idols is to be broadcast as a 90 minute special on Foxtel.
The first stage of the 6 Beers of Separation campaign ran late last year and asked for people to send in video applications to take part. They were asked to choose the artiistic inspiration who they would want to meet. This was the challenge video:
From the applications, the Lion Nathan brand selected four winners, gave them each a six pack of Tooheys Extra Dry, $12k to spend on travel and 18 days with a film crew.
Ah, the old “let’s turn it into a pay TV special” trick.
Cool campaign, but I find it weird that they chose to run with targets like Good Charlotte & Bam Margera… Not exactly cutting edge.
really nice idea…unlike most ‘involvement’ ideas, there is actually an idea here and something definitely worth checking out….leaves Doritos for dead
I saw this advertised in a pub bathroom. And it didn’t say what brand of beer it was for, or have any pics off the beer. Strange!
Anyway, interesting idea, hope it pays off.
Fosters already did a similar competition. This is on the heels of that. Not new.