60% of indies reported growth in revenue from 2020 to 2021: IMAA

Calum Jaspan

December 7, 2021 10:33

The Independent Media Agencies of Australia’s (IMAA) fourth Pulse Survey has reported the “resilience” of the sector in 2021, as it stated 60% of independent media agencies have shown revenue growth from 2020 to 2021.

The industry body said that its member agencies are predicting further growth into 2022, as 89% expect their business to grow in 2022.

IMAA general manager, Sam Buchanan said: “The IMAA Pulse Survey results demonstrate that our members have been able to snap back quickly from lockdowns and the economic effects of the pandemic to achieve growth and great successes for their clients.”

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.