60-strong panel of experts kicks off four days of Mumbrella Awards judging

The 2015 judging day panel

The 2015 judging day panel

A line-up of 60 of the media and marketing industry’s most respected practitioners have kicked off the judging for the 2015 Mumbrella Awards.

Today finalists in 22 categories make their live pitches to the judging panels at the Hilton Hotel in Sydney in categories including Content Marketing, Young Achiever, Culture, Innovation, Insight and Production House of the Year.

Tomorrow a roving jury starts a two-day tour of those shortlisted in the Creative Agency of the Year category, taking in Colenso BBDO in Auckland, Cummins & Partner and Clemenger BBDO in Melbourne and Leo Burnett, M&C Saatchi and The Monkeys in Sydney.

On Friday it is the turn of the Media Agency of the Year judging, with a roving jury visiting independents Bohemia and Match Media as well as MEC, OMD and Starcom MediaVest Group.

The TV Ad of the Year category is judged by public vote. The full shortlist can be seen below.

Winners will be announced at the Awards night hosted by Dave Hughes in just over a fortnight on Thursday, June 4 at The Star in Sydney.

To book your table for the night click here.

2015 Mumbrella Awards shortlists:

Production house of the year

  • Engine Room Productions
  • Finch
  • Revolver/ Will O’Rourke
  • World of Style

Pro bono campaign of the year

  • Sydney Story Factory – by Bohemia Group
  • New Zealand Breast Cancer Foundation – Breast Cream by Colenso BBDO/Proximity & Skinfood
  • Father Bob Maguire Foundation – Win Happiness by Cummins & Partners
  • CARE Australia – CARE Package of Thanks by Cummins & Partners, Wonder, Milk Money & Risk Sound
  • WWF – Just by Leo Burnett Sydney

Digital services company of the year

  • AdRoll
  • Exponential Interactive
  • RadiumOne
  • SpotXchange
  • Videology

Content marketing strategy of the year

  • Commonwealth Bank – #ClowningForKids by the Commonwealth Bank, One Green Bean & Ikon Communications
  • AAMI – Safe Driver #DriverDuels by Edge
  • Marketing Dividends – by MEC
  • Qantas – AWOL by Sound Alliance & Qantas
  • Jack Daniel’s – #JDFutureLegends by The Sound Campaign & UM

TV ad of the year

  • Budget Direct – Captain Risky by 303Lowe Sydney & Goodoil Films
  • Meat & Livestock Australia – You’re Better on Beef by BMF and Meat & Livestock Australia
  • ALDI Australia – Like Brands. Only Cheaper by BMF
  • Devondale – Mr Vanderhoof by DDB Melbourne
  • Bundaberg Rum – Men Like Us Like Rum by Leo Burnett Sydney
  • Meat & Livestock Australia – MLA Australia Day by The Monkeys

Direct agency of the year

  • CHE Proximity
  • Lavender
  • R/GA
  • The Works
  • WiTH Collective

Experiential agency of the year

  • ApolloNation
  • Imagination
  • Mango Communications
  • Traffik

Emerging agency of the year

  • Adhesive PR
  • Havas Media
  • Huckleberry Agency
  • Taste Creative
  • The General Store
  • The Remarkables Group

Specialist agency of the year

  • Columbus
  • Maud
  • Mnet Mobile
  • R/GA Sydney
  • Step Change Marketing
  • WiTH Collective

Under-30 Achiever of the year

  • Rosie Plunton – Bohemia Group, Business Director
  • Paul Den – Ensemble Australia, Creative Strategy Director
  • George Photios & George Pappas – G Squared, Campaign Directors
  • Nick Bauer – Maxus, Strategy Manager
  • Allister Hercus – MEC, Social Media Strategist
  • Kate McMahon – Nine Entertainment Co, Perth Sales Director
  • Kathryn Weatherlake – PHD Australia, Account Director

Mumbrella award for data-driven marketing

  • Aspen – Bonnington’s Irish Moss by Bohemia Group
  • NSW Rural Fire Service – Plan and Survive by Cadreon, UM & Google
  • IKEA – Digitalizing direct mail: Leveraging data to reinvigorate an old medium by Match Media
  • Telstra – Driving a new model for data driven trading by OMD Australia
  • AFC Asian Cup 2015 Australia – by Red Elephant Projects & AFC Asian Cup 2015 Local Organising Committee
  • Dare Iced Coffee – The Real Time Dare Fix by Starcom MediaVest Group

Mumbrella award for insight

  • Budget Direct – Captain Risky by 303Lowe Sydney & Goodoil films
  • Campbell Arnotts – Re-energising Vita-Weat by Campbell Arnotts
  • SEEK – Make it Count by Clemenger BBDO Melbourne
  • PZ Cussons, Radiant – Radiant Return by DDB Melbourne
  • Victorian Responsible Gambling Foundation – Bet Regret by McCann
  • Smoothfm – Radio’s most effective advertising environment by NOVA Entertainment

Mumbrella award for bravery

  • Royal Life Saving Society – NSW Branch by 303Lowe Sydney & The Feds
  • To Love digital women’s network – by Bauer Media Group
  • PZ Cussons, Radiant – Radiant Return by DDB Melbourne
  • Optus – Optus launches Netflix with Ricky Gervais by Emotive, M&C Saatchi, Starcom, Amobee, Fuel Communications & HSI London
  • Contiki – Robots Unrivalled by Contiki & Ensemble Australia
  • PepsiCo – Twisties by PHD Australia & PepsiCo Australia

Mumbrella award for innovation

  • The Wheeler Centre – #discuss by Clemenger BBDO Melbourne & The Wheeler Centre
  • Optus – Clever Buoy by M&C Saatchi, Optus, Google, Shark Mitigation Systems & UVS
  • IKEA – by Mango Communications & The Monkeys
  • eBay Australia – by Pulse Communications
  • Coca-Cola – #colouryoursummer by UM Sydney, Ogilvy Sydney, Satellite Media, Adhesive PR, Maverick
  • Summer of Tennis – by Yahoo7, Seven West Media & Switch Media

Mumbrella award for culture

  • AdRoll
  • JCDecaux
  • Match Media
  • NOVA Entertainment
  • OMD
  • PHD

Media campaign of the year

  • Wotif – Wonderful Wotifia, Creating a Brave New World by Match Media & M&C Saatchi
  • Dynamo – Mums, Mud and a Million Different Messages by MEC
  • OPSM – Penny the Pirate by OMD Australia, Saatchi & Saatchi Australia & M2M Media
  • Mars Petcare – MY DOG, My… by Starcom MediaVest Group
  • Coca-Cola – #colouryoursummer by UM Sydney, Ogilvy Sydney, Satellite Media, Adhesive PR & Maverick
  • Heineken – Open Your City by ZenithOptimedia, Momentum Worldwide, Holler, Uber & Time Out

Ad campaign of the year

  • Tourism Australia – Restaurant Australia by Tourism Australia & Clemenger BBDO Sydney
  • PZ Cussons, Radiant – Radiant Return by DDB Melbourne
  • Optus – Optus launches Netflix with Ricky Gervais by Emotive, M&C Saatchi, Amobee, Fuel Communications, HSI London & Starcom
  • Samsung – LifeLive by Leo Burnett Sydney
  • Meat & Livestock Australia – MLA Australia Day by The Monkeys
  • Coca-Cola – #colouryoursummer by UM Sydney, Ogilvy Sydney, Satellite Media, Adhesive PR & Maverick

Promo marketing agency of the year

  • ApolloNation
  • WiTH Collective

Independent agency of the year

  • Cummins & Partners
  • The Hallway
  • The Monkeys
  • The Works
  • WiTH Collective

Media brand of the year

  • AWOL – Sound Alliance
  • BuzzFeed
  • Kiis FM – Australian Radio network
  • smoothfm – Nova Entertainment
  • Spotify
  • – NewsLifeMedia

Sales team of the year

  • AdRoll
  • Australian Radio Network
  • Multi Channel Network
  • Nine Entertainment Co
  • Nova Entertainment
  • Salmat

Marketing team of the year

  • Barnardos Australia
  • Tourism Australia
  • IAG
  • Sportsbet
  • Meat & Livestock Australia

Creative agency of the year

  • Clemenger BBDO – Melbourne
  • Colenso BBDO / Proximity – Auckland
  • Cummins & Partners – Melbourne
  • Leo Burnett – Sydney
  • M&C Saatchi – Sydney
  • The Monkeys – Sydney

PR agency of the Year

  • Access PR
  • Edelman Australia
  • Mango Communications
  • Red Agency
  • Weber Shandwick
  • Pulse Communications

Media agency of the year

  • Bohemia Group
  • Match Media
  • MEC
  • OMD
  • Starcom MediaVest Group

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