634,000 metro viewers tune in for the first night of the Australian Open

The Australian Open has begun on Nine with 634,000 metro viewers tuning in for the first night of coverage, despite the weather causing delays to play. The coverage saw Australian Ash Barty take on Lesia Tsurenko and Novak Djokovic play Jan-Lennard Struff.

864,000 national viewers tuned in to the evening coverage on Monday, while the late coverage drew 264,000 metro and 331,000 national and the day coverage 234,000 metro and 349,000 national. Nine is reporting a cumulative reach for its day one AO coverage of 4.735m.

Also beginning on Monday night was the third season of Hughesy, We Have A Problem on Ten. The show brought in 411,000 metro viewers after I’m A Celebrity, Get Me Out Of Here which delivered 781,000. The show debuted to 632,000 metro viewers in 2018 and 498,000 in 2019. It begins a week earlier this year, as part of Ten’s goal to get 2020 off to a strong start.

I’m A Celebrity again got to the top spot of all three of the key advertising demographics – 16-39s, 18-49s and 25-54s – followed by the Australian Open night coverage in the youngest demo and The Project in the older two. The Project brought in 575,000 metro viewers overall.

Again, Seven News was the most-watched overall, drawing 1.017m metro viewers. Nine News brought in 837,000 and ABC News 674,000. Nationally the programming drew 1.597m, 1.140m and 1.020m respectively.

Seven also aired the Big Bash League match between the Sydney Sixers and the Melbourne Stars with 404,000 metro viewers tuning in for the second session. The game was postponed by almost an hour due to rain, after just a few balls were played at the beginning.

The BBL match between the Perth Scorchers and the Sydney Thunder which was played in Perth so aired late elsewhere brought in 384,000 metro viewers for its first session.

Overall, the win for the night went to Nine on a network audience share of 28.4%. Seven Network held 26.4%, Ten 23.4%, ABC 14.6% and SBS 7.3%. In the channels, Nine’s main channel held 22.0%, followed by Seven on 17.0% and Ten with 15.9%. ABC secured 10.0% and SBS 3.6%. The most-watched multi-channel was 10 Bold with 4.8%.


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