Ash Barty, Rove and Ricki-Lee team up to launch Disney+ DNA campaign
For Disney+’s first local campaign since its November launch, world number one tennis star Ash Barty, TV funnyman Rove McManus and former Australian Idol contestant Ricki-Lee Coulter are the faces of a test which measures a user’s reactions to hundreds of Disney+ scenes to determine their ‘Disney+ DNA’.
The streaming platform launched the Disney+ DNA campaign today with the DNA results of Barty, McManus and Coulter, including the revelation that Barty is 56% The Hulk.
Mcmanus, Barty and Coulter are the faces of the platform’s first local campaign since its November launch
“When they asked me if I’d be willing to take a Disney+ DNA test to prove what I was really made of, I said hakuna matata,” Barty said.
“I have always loved Simba and Moana. But when I found out that I was 56% The Hulk I was a bit surprised. Even though I didn’t know much about the big green guy I realised we shared some similarities.
“I’d like to think I have a bit of his endurance, determination and superhuman strength.”
The test involves measuring reactions to scenes from both movies and shows across the platform’s Disney, Marvel, Pixar, Star Wars and National Geographic portfolio. The results are a person’s Disney+ DNA make up, represented by heroes, villains and princesses, and include an explanation of why a user shares attributes which each character.
“I am super excited to now be on board with Disney+. I’m an unabashed fan of their entire range of content – and can even proudly say I am part of a teeny tiny bit of it,” added McManus, who voiced the role of Crab in Disney Pixar’s Finding Nemo, released in 2003.
Disney+ launched in November for $8.99 a month, adding to an increasingly crowded market that includes the likes of Netflix and Stan. Stan’s CEO Mike Sneesby batted away concerns its introduction would threaten existing platforms, saying at the time Disney+ would be “terrific for everyone“.
Apple TV launched in the same month, undercutting competitors at $7.99 a month.
Disney+ was the most-downloaded app in the US in quarter 4, doubling Tik Tok’s downloads and reaching 71% of Netflix’s mobile revenue within two months of launch.
Coulter said being part of the platform’s first local campaign is a “dream come true”.
“I am so excited to be part of the Disney family and to be involved in the Disney+ DNA campaign with Rove and Ash,” Coulter said.
“I’ve been obsessed with all things Disney since I was a little girl, so to grow up and work with such an iconic brand alongside two Aussie icons is a real dream come true in so many ways.”
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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How long have they had Ash Barty on board? She was doing a Disney drop-in-quote thing at Wimbledon last year!
https://www.abc.net.au/news/2019-07-07/ash-barty-wimbledon-press-conferences-hidden-disney-messages/11286212
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