Public relations agency The 6AM Agency has been appointed to the PR account for shoe company, Saucony Australia.
The appointment will see the agency assist in showcasing Saucony and its shoes at the Australian Running Festival.
The 6AM Agency will work across earned, paid and own platforms using traditional PR, influencer marketing and engagement, content marketing and digital marketing.
Gill Fish, CEO of The 6AM Agency, said: “We are honoured to be ‘running’ with Saucony, the world’s first running shoe company.
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“Saucony started for runners back in 1898 just two years after the first Olympic marathon and one year after the first Boston marathon.
“They’ve got running in their blood. They exist for runners and we’re excited to inspire consumer drive for Saucony’s premier running gear.
“We plan to utilise our deep wellbeing & lifestyle communications expertise with strong experience in fitness and sports, within a creative and integrated communications strategy to drive consumer conversations and engagement for Saucony in the running & fitness category,” she said.