7-Eleven offers free coffee for reusable cup customers

7-Eleven is offering free coffee to customers who arrive at its stores with their own reusable cup or mug.

The initiative will run until September 2, with the intention of helping customers change their routines and reduce single cup wastage.

Julie Laycock, 7-Eleven general manager marketing, said: “It takes 21 days to make or break a habit so we’re running this new initiative for 28 days to give Aussies the best chance of making a small change to their habits that, over time, will make a significant contribution to reducing single use cup waste.

“Less than 1% of 7-Eleven coffee customers are currently bringing reusable cups, and we’d like that number to increase. We’ve seen a great response from our customers and the community in this shared commitment to reduce the number of single use coffee cups that end up in landfill.”

The campaign was created by Leo Burnett and will be executed across OOH, radio, digital advertising and with PR supported by PR agency Thrive.


Creative Agency: Leo Burnett
Public Relations: Thrive PR + Communications
Media: PHD
Digital: Isobar


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