Myer nabs former Coles exec Amanda McVay as chief customer officer
Myer has appointed former Coles chief customer officer Amanda McVay to lead its customer division, following the departure of Geoff Ikin, who will leave the retailer for Medibank on November 14.
McVay left Coles in May amid a restructuring of its marketing, retail, and retail media functions. She joined the supermarket in early 2023 as chief customer officer, overseeing marketing, media, customer data, loyalty, and retail media.
She also served as a director on the Flybuys board during her tenure.
Before relocating to Australia, McVay spent more than a decade at US retailer Meijer, where she was group vice president of marketing and digital. Earlier in her career, she held senior roles at Target in the US over a nine-year stint.
The leadership reshuffle at Myer comes a year after the department store merged with Premier Apparel Brands — the owner of Just Jeans, Dotti, Jay Jays, Portmans, and Jacqui E — in an $864 million deal.
Premier Apparel Brands’ managing director Teresa Rendo has also announced her resignation, with Myer now recruiting for a new lead from 2026 onward.
In an internal statement shared with media, Myer chair Olivia Wirth said she welcomed McVay to the company and thanked Ikin “for his contributions to Myer over the last seven years, and wish him all the very best for his next chapter.”
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