7-Eleven taps Aussie band Client Liaison for new campaign via CHE Proximity

7-Eleven has launched its Redeem 2020 campaign with the help of Aussie music duo Client Liaison, via creative agency CHE Proximity.

The campaign coincides with the release of Client Liaison’s new single, with band members Monte and Harvey exploring the rewards available on the 7-Eleven app in the campaign video.

The campaign video features Client Liaison’s latest release ‘Intervention’, an upbeat pop release that 7-Eleven has used to show off the easy rewards and exclusive offers via its new app.

Head of customer relations Adam Jacka said that a key aspect of the campaign was to make the app launch memorable for Australians.

“We wanted the launch of our My 7-Eleven App to be a memorable brand moment and motivate our customers to act.

“The release of Client Liaison’s new single created the perfect partnership opportunity – aligning a song that’s all about breaking free and sparking joy with a 7-Eleven campaign that sees Aussies redeeming something back from the challenges of 2020 by relishing in life’s small, easy wins.”

App downloads and engagements are already exceeding expectations, Jacka added.

“The campaign will extend through until January with exclusive new My 7-Eleven App deals launching next week to help Australians make the most of this unique summer with those around them.”

The campaign has rolled out across TVC, catch-up TV, YouTube, social, radio, OOH, digital display, POS, and 7-Eleven’s digital assets.

CHE Proximity executive creative director Glen Dickson said it was enjoyable putting together a campaign that was a bit different for 7-Eleven.

“It was fun doing something a little bit different for 7-Eleven.

“We’re on an exciting journey with the team there, and this collaboration with Client Liaison to bring some free donuts, coffees, Slurpee and 80’s synth pop to Australians felt like the perfect way to farewell a tough year.”



Adam Jacka – Head of Marketing Communications
Vicky Dolman – Senior Marketing Manager

Agency: CHE Proximity
Ant White – Chief Creative Officer
Glen Dickson – Executive Creative Director
Amy Weston – Creative Director
Chris Andrews – Creative Director

Account management

Tom Blackburn – Group Account Director
Kyle Gradidge – Senior Account Manager
Sophia Berry-Smith – Account Manager
Nicole Flinton-Ferraro – Chief Experience Officer
Clinton Duncan – Brand Planning Director
Trisha Santhanam – Planning Director
Natalie Hort – Production Manager

CHEP Studio 

Alan Steadman – Retoucher / GCI
Nigel Harvey – Finished Artist
Sally Devers – Studio Manager
Sam Scherma – Finished Artist/Retoucher
Gary Wills – Senior finished Artist
Josh Fikret – Graphic Artist/ Retoucher
Trent Roberts – Head of Design
Paul Allworthy – Senior Brand Designer
Will Puglielli – Digital Designer

CHEP FILM Production

Holly Alexander – Director, Strategic Production
Karine Pawel – Senior Producer
Caitlin Perz – Production Assistant

Production Company: EXIT Films 

EP: Leah Churchill-Brown
Director: Danny Cohen
Producer: Giordi Caputo

Post Production: Heckler 

Executive Producer: Bonnie Law
VFX Supervisor: Jamie Watson 
Senior VFX Producer: Amy Jarman 
Senior Motion Designer: Adrien Girault 
Senior Flame Artists: Brad Smith, Jonathan Hairman 
Animators: Gabor Prucsi, Freddie Jiang
Editors: Michael Houlahan, Ben Hall 
Colourist: Olivier Fontenay

Music Supervision:

Anton at Trailer Media

Sound House: Rumble Studios

Executive Producer: Michael Gie
Sound Designer: Liam Annert
Producer: Fiona Dunn


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