Bastion Brands announces pro-bono branding initiative for healthcare start-ups

Bastion Brands has announced it will provide pro-bono branding and marketing support for healthcare start-ups, through its ‘Boost’ initiative, which will be handed out twice yearly.

The leading healthcare specialist agency will provide a branding support ‘package’ including $25,000 of marketing support counsel and creativity, to the winners of each ‘Shark Tank’-style assessment process.

Bastion Brands Boost Initiative Logo

The Bastion Brands Boost initiative was created to help start-ups in the healthcare industry take great ideas to market, and CEO Simon Davies said it’s a helping hand for businesses who’ve suffered through COVID-19.

“The Covid pandemic has impacted every sphere of Australian business, with many high-potential start-ups experiencing funding and growth momentum roadblocks,” Davies said.

“Given we’re the leaders in healthcare marketing and creative communications, we want to use our expertise to help emerging healthcare businesses which could benefit most from it.”

The Boost initiative is aimed at “start-up” or “early-stage” businesses with an idea that could make a significant difference to the health and wellbeing of Australians.

Bastion Brands CEO Simon Davies

“You might be at an early stage, with little more than an idea and a huge belief in success,” Davies added.

“Or, your business might be a much further developed start-up with fully developed ideas, and is ready for commercialisation. So long as you have a scalable, high-growth idea which is a valuable solution to Australia’s healthcare needs, and you need marketing support now, then have a go at entering the Bastion Brands Boost program.

“To help Australia’s business recovery, and to improve health and wellness in our community, it is vital important new ideas in healthcare get the support they need to get-to-market, faster.”

Details on how to enter available at

“We understand the health market. We know how to help brands and businesses persuade and influence,” Davies said.

“We also want to do our bit to help Australia’s recovery, and health and well-being, by using our communications expertise to support smart healthcare start-ups accelerate towards success.”


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