72 and Sunny Sydney named as agency for Infigen Energy

72 and Sunny Sydney has been named as brand partner of Infigen Energy, an Australian developer, owner and operator of renewable energy.

The agency’s remit will include branding, digital marketing and communications.

This year, 72 and Sunny has been added to the creative roster for Lion Beer, and won the creative accounts for co-living startup Hmlet and corporate health program provider, Fit Sense.

Peter Campbell, Infigen Energy general manager of investor relations, said the company was drawn to 72 and Sunny’s collaborative spirit.

“The team at 72 and Sunny have demonstrated an excellent understanding of our business. We appreciate their collaborative spirit and their opportunity focused approach. We are very pleased to be partnering with them on our brand strategy as we lead Australia’s transition to a clean energy future,” Campbell said.

Chris Kay, CEO of 72 and Sunny Australia, said: “This is a real opportunity to show how creativity can help shape a business as it drives the future of clean energy in this country. It’s pretty cool to be part of such an amazing journey.”

Recently, 72 and Sunny launched the first campaign for Lion’s Byron Bay Brewery beer label.

The agency has also launched work for Google Nest and pearl jeweller Paspaley.


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