News

7Eleven promotion allows kids to fill dog bowls full of Slurpee for $2.60

Leo Burnett Melbourne has launched a promotion called Bring Your Own Cup Day for client 7Eleven, which allows kids to fill any container – as long as they are no bigger than 260mm by 230mm – with Slurpee for $2.60.

The promotion ran for 24hrs and included a competition on Facebook where consumers could upload photos of them drinking from their containers.

 

According to Leo Burnett, a total of 37,000 containers were brought to 7-Eleven stores yesterday.

The promotion used print to promote the event.

Credits:

  • ECD – Jason Williams
  • Creative Group Head – Andrew Woodhead
  • Copywriters – Elle Bullen, Eamonn Dixon & Andrew Woodhead
  • Art Director – James Orr
  • PR: Haystack
  • Social media: Rodeo
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