7Eleven promotion allows kids to fill dog bowls full of Slurpee for $2.60
Leo Burnett Melbourne has launched a promotion called Bring Your Own Cup Day for client 7Eleven, which allows kids to fill any container – as long as they are no bigger than 260mm by 230mm – with Slurpee for $2.60.
The promotion ran for 24hrs and included a competition on Facebook where consumers could upload photos of them drinking from their containers.
According to Leo Burnett, a total of 37,000 containers were brought to 7-Eleven stores yesterday.
The promotion used print to promote the event.
Credits:
- ECD – Jason Williams
- Creative Group Head – Andrew Woodhead
- Copywriters – Elle Bullen, Eamonn Dixon & Andrew Woodhead
- Art Director – James Orr
- PR: Haystack
- Social media: Rodeo
brilliant!
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Why does the dog bowl on the poster look like Barney crapped in it? Sly commentary on the quality of the slurpee….?
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So good it gives me a brain freeze.
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Lemon, Lime and Bitters and Mandarin flavours? Oh good. I’m glad to see that theyre eating their fruit. I would hate to think this might be sending mixed signals to kids about eating healthily and in moderation.
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Three copywriters to write one headline. God I love advertising.
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Nice to see the food values really coming through in the print. Treating it with respect.
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7-Eleven continue to impress me with their tactical activity. BYO-Cup, $1 Days, 7-11 Day and impromptu events like free slurpees for cyclists after Cadel won the tour shows that they’re well in touch with their target and doing incredible things to drive foot traffic to their stores. Their FB pages go nuts for these things!
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The poster I saw in a Melbourne 7-Eleven was great. Had a picture of a premiership cup that you could bring in for staff to fill up. Great timing too with local footy grand finals this time of year.
Had I found out earlier than 10pm last night I would have tracked down our premiership cup and filled it up!
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A nice idea and something different. And i think is fun too…..
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Award-winning stuff I reckon!
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Cracker. Love it.
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This is really nice stuff, well done LB Melb. 7-11 consistently tries to genuinely connect with their younger customers, and more often than not succeeds. From the outside looking in, it’s always seemed like a healthy client/agency relationship there.
And to ‘G’, who seems to believe that a copywriter’s job begins and ends at writing headlines, stop being such a numpty.
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One minor point – a container has three dimensions.
So a limit of ‘260mm by 230mm’ doesn’t mean much – you can have a container ‘260mm by 230mm’ .. by 3km.
They can’t even use the argument that the larger two of the three dimensions is within 260mm by 230mm – because thanks to Mr Pythagoras we know that such a container actually has a widest dimension of 347mm.
Not that it matters – but it just doesn’t make much sense.
And yes – I know I’m a pedantic bore.
Mac
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BYO cup concept is good. So its no longer BYO drink. …Thats cool.
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