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7mate scores larger audience share than Ten on Saturday

One of Seven’s digital multi-channel offerings, 7mate, has secured a larger audience share than Network Ten’s main channel.

Throughout the week (Sunday to Friday), 7mate had a progressive audience share of just 3.3% compared to Ten’s 15.2% – but with 7mate screening the Rugby League World Cup and Ten’s highest-rating program, a repeat of Territory Cops, pulling just 245,000 metro viewers, 7mate jumped in front with a 7.9% audience share, compared to Ten’s 7.2%. 

The twilight session of the Rugby League World Cup (New Zealand versus Samoa) on 7mate had 249,000 metro viewers, according to OzTAM’s overnight preliminary metro ratings, while the night session (USA versus Fiji) had 245,000. Pre-match programming also pulled in viewers with the twilight session attracting 198,000 and the night session getting 248,000. Post-match programming had 246,000 for the twilight session and 177,000 at night.

Seven’s main channel also had a strong night, topping the ratings ladder with Seven News (787,000). A screening of 2005’s Star Wars Episode III: Revenge of the Sith also performed comparatively well, with a metro audience of 503,000.

Seven therefore won the night with an average audience share of 19.6%. The Seven Network (including its multi-channel offerings 7mate, 7Flix and 7Two) also beat its rivals with a combined 34.3% share.

In second place for the night was the ABC with 16.7% of the audience, thanks largely to ABC News (727,000 – second on the ratings ladder behind Seven News), Victoria (693,000), The Last Post (482,000) and Gardening Australia (343,000).

Nine was in third at 15.2%. Its strongest performer was Nine News (669,000). Other top-rating programs for the station included Just Go With It (368,000), Getaway (276,000) and The Cobbler (251,000).

As a network however, Nine edged ahead of ABC and its multi-channels, with 23.6% of the audience, compared to ABC’s combined 22.0%.

Ten’s main station had a 7.2% audience share, and the network had 11.9%. SBS had 6.2%, which climbed to 8.3% once its other smaller channels were factored in.

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