7mate scores larger audience share than Ten on Saturday

One of Seven’s digital multi-channel offerings, 7mate, has secured a larger audience share than Network Ten’s main channel.

Throughout the week (Sunday to Friday), 7mate had a progressive audience share of just 3.3% compared to Ten’s 15.2% – but with 7mate screening the Rugby League World Cup and Ten’s highest-rating program, a repeat of Territory Cops, pulling just 245,000 metro viewers, 7mate jumped in front with a 7.9% audience share, compared to Ten’s 7.2%. 

The twilight session of the Rugby League World Cup (New Zealand versus Samoa) on 7mate had 249,000 metro viewers, according to OzTAM’s overnight preliminary metro ratings, while the night session (USA versus Fiji) had 245,000. Pre-match programming also pulled in viewers with the twilight session attracting 198,000 and the night session getting 248,000. Post-match programming had 246,000 for the twilight session and 177,000 at night.

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