Mike Tyson to front Ultra Tune’s next ad campaign
Mike Tyson is set to replace Jean Claude Van Damme as the face of one of Australia’s most controversial advertisers, Ultra Tune.
Since shifting its strategy, the brand has been criticised for sexism and degrading women in its adverts and often features in the Ads Standards Board’s list of most-complained about ads.
Mumbrella had previously speculated Van Damme’s replacement could be WWE star John Cena. At the time, Ultra Tune’s national marketing manager Rod Cedaro told Mumbrella’s Automotive Marketing Summit: “John Cena hasn’t been signed yet but there has been discussions”.
Putrid.
“Australia used to be the land of fun and comedy but everything has become politically correct to another level, so much so people are scared to do something different or funny.”
Well I guess nothing says ‘funny’ like using a convicted rapist and domestic abuse perpetrator to flog tires.
Revolting. I don’t believe for one minute that this campaign works when all it does is pander to his ego.
Mmm, interesting. Clearly something must be working or these guys wouldn’t be doing it.
Either way it doesn’t feel sustainable longer term.
Haven’t thought much about Tyson in years, is he a new man, or same guy who went to jail?
Excellent.
I hope the Menedez Bros, when they’re out of jail, are next for some meaningful family safety tire demos.
When Ivan Milat’s out he can do some 4-wd drive tyre stuff.
And OJ Simpson for tyres that help you get away….
This campaign has legs….
Besides all the valid reasons listed by others why this is an obviously inappropriate and objectionable endorsement – what strikes me is sadness that a once great champion has fallen on such hard times to agree to be involved in a low rent campaign for a D list company in a far away land.
Really, is anybody surprised they would use a convicted RAPIST?? What a bunch of Losers! BTW the word rubber in the USA is mostly used when condoms are being discussed! (Yes I lived in the USA! I know what I am talking about!!!) So go for it Condom girls. Bahahaha