7News climbs 10% for second appearance in Nielsen numbers

Its second appearance in Nielsen’s Digital Content Ratings  has seen 7News jump 10.3%, increasing its unique audience from 5.463m in June to 6.026m in July.

The news site recently joined the ranking following its split from Yahoo after the duo’s joint venture ceased in April.

Yahoo itself also did well during the month, seeing a 5% jump from 3.262m to 3.424m, almost closing the gap on closest rival The Age, which saw a unique audience of 3.539m.

7news’ success follows former chief digital officer Clive Dickens saying prior to the launch that the site would be number one within six months.

In a tweet, Phil Goyen, executive producer of 7News’ digital offering said: the number was “an incredible result”.

Outside of 7News and Yahoo, things were fairly stable across the rest of the news sites. Nielsen reported a 52% growth in the time accessing sports content year-on-year, fuelled primarily by several big sporting events in 2019, including the Tour de France, Cricket World Cup, Wimbledon, game three of the State of Origin, the Women’s Football World Cup and the Netball World Cup. There was also an 80% rise year-on-year in the use of smartphones for accessing sporting content.

The type of content being accessed didn’t affect the overall hierarchy of the ranking, with holding onto the top spot and staying above its benchmark of a 10m+ unique audience. The News Corp digital platform rose 0.2% to 10.057m.

Nielsen DCR July 2019 (Click to enlarge)

ABC News Websites fell 2.3% to 8.622m, but stayed above closest rival which gained 1.9% to 8.249m.

A 1.4% drop for saw it draw a unique audience of 7.786m, slightly closing the gap between it and 7News, which landed behind in fifth place.

After a 16% fall in June, the Guardian climbed 1.2% to 4.523m, followed by the Daily Mail which fell 0.7% to 4.287m.

Australian Community Media Network, which was previously owned by Nine before becoming privately owned in July, saw a unique audience of 3.651m, a 2.4% drop from its June figure of 3.741m.

The Age jumped 0.3% to 3.539m, holding onto ninth place above Yahoo which dropped into tenth in June following the addition of 7News to the ranking.

Among the smaller publishers, Nine’s Pedestrian Group grew 6% to 1.074m, Junkee dropped 7% to 850,234 and Vice Media Network dropped 5% to 1.033m. Urban List rose from 1.48m in June to 1.52m in July. Pedestrian’s figures don’t yet include the Allure sites.


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