7news.com.au will be number one within six months: Clive Dickens
Seven’s soon-to-launch online news platform, 7news.com.au, can become number one within six months and will be ‘very different’ from Ten Daily and nine.com.au, chief digital officer Clive Dickens has said.
Dickens is confident that by combining the off-network audiences of 7News.com.au with on-platform audiences, it will help create the number one online news website in Australia. The new website will also integrate stories from Seven West Media entities Pacific Magazines and The West Australian, where needed.
Dickens (far right) with Angus Ross and Natalie Harvey
‘7news.com.au will be number one within six months’ – Feels like a naive statement that will come back to bite him. See you in 6 months to see if this has come to fruition. which it wont have.
Such is the digital world that I am sure that some form of meaningless metric will be able to be concocted that shows number one status.
This is laughable. Why do media companies always assume people “love extra content that doesn’t make it to air”. They don’t care. If it was good content it WOULD make it to air. Enjoy watching full press conferences on some celebratory jetting ito Sydney. This is just a branding exercise for 7 and making unachiebable statements on being No.1 for online news gives Clive the publicity he’s seeking
“Personalised news feed” – the tried and tested way of building websites over the last decade with functionality that nobody uses.
True, though also the tried and tested way of making things like Facebook and Twitter work, which seem to be going well.
The trick of course is to make the personalisation automatic, not dependant on the user changing settings.
So… rebranding Yahoo7.
My thoughts exactly, sticking a new badge over the header
Note for Clive
If 7 were really serious about a ‘new’ online news platform why would they retain the 7 branding as in 7news.com.au
It won’t attract non-7 browsers
And it certainly won’t rank high on Google.