80% of Aussies consume news digitally each month: Nielsen

Zanda Wilson

June 30, 2021 10:02

New data from Nielsen suggests that growth in digital news consumption beginning in 2020 has been sustained through the first half of 2021.

So far in 2021, 80% of adult Australians consumed news digitally on websites and apps each month, as an appetite for news brought on, at least in part, by the pandemic, is remaining.

COVID-related news was a clear driver of spikes in digital news consumption, with significant government announcements relating to the pandemic resulting in lifts in total time spent consuming news among Aussies.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.