‘84% of consumers make purchase decisions based on recommendations’: Impact.com launches new customer referral solution

Leading partnership management platform impact.com has launched a customisable customer referral marketing solution to empower brands to engage their customers effectively with tailored offers.

Impact.com/advocate allows brands to easily create effective, profitable partnerships with their customers using simple, automated referral programs. 

The program was launched off the back of impact.com research that reveals that 84% of consumers make purchase decisions based on referrals and recommendations from someone they know.

In today’s market, trust is key in decision-making. Nearly 58% of consumers surveyed trust personal recommendations most when buying, far more than any other source, including traditional ads, which are trusted by only 3%.