Rosie Drew

Rosie Drew is the senior reporter at Mumbrella. She joined in May 2024.

4 mins ago

‘There is no roadmap’: Optus Sport head says brands are struggling with ‘complexities’ of cross-platform measurement

2 hours ago

Hungry Jack’s raises $2.3M for Make-A-Wish Australia to support sick kids

3 hours ago

Predictive technology is the future of media

5 hours ago

Foxtel teams with TV giant FOX Entertainment to create new shows for Aussie and US markets

1 day ago

Endometriosis Australia launches first TV ad about the disease via HAVAS Red

4 days ago

Famous and distinctive… but, for what?

4 days ago

Another flop for inclusive advertising: lessons from Witchery and Victoria’s Secret’s brand re-launch blunders

5 days ago

Aussies’ passion for sports can help brands ‘achieve marketing gold,’ new data suggests

5 days ago

BINGE releases House of the Dragon inspired hot sauces via Thinkerbell

5 days ago

Pro Insights: Back to the future – ‘Six Red Hot Marketing Ideas from the 1980s’ by Tim Ross

6 days ago

Another round of speakers locked in for the Marketing Science Ideas Xchange (MSIX)

6 days ago

No Aussie brands make the cut in YouGov’s 2024 ‘recommend rankings’

7

6 days ago

If you want to win, kill your content calendar

6 days ago

Westpac, Uber and Microsoft marketing executives to join 2024 APAC Fellowship Program

6 days ago

Man of Many unveils new corporate website and fresh hires

6 days ago

Wise and Budgy Smuggler debut new swimwear line for Aussie travellers

7 days ago

Formula 1 star Daniel Ricciardo ‘takes over’ Dan Murphy’s in new partnership

3

1 week ago

The Wiggles team with Dettol for ‘truly rewarding’ new campaign