930,000 metro viewers tune in for Big Brother’s first eviction
Big Brother’s debut on Seven has delivered 930,000 metro viewers for its first eviction. The show, which was coded into three portions, delivered 866,000 metro viewers for the episode and 853,000 for the ‘arrival’ section of the program.
Nationally, 1.298m viewers watched the eviction and 1.192m the episode prior. This is Big Brother’s 12th season in Australia, but the first on Seven and its return after a six-year hiatus.
The episode was the most-watched entertainment program for the night, winning the 7.30pm timeslot. Against it, Ten’s Masterchef Australia delivered 854,000 metro viewers and 1.133m nationally. Nine’s The Voice brought in 849,000 metro viewers and 1.192m nationally.
Big Brother also proved to be a winner in the key advertising demographics of 16-39s, 18-49s and 25-54s, topping all three for the evening.
Seven’s network programming director, Angus Ross, said the network was delighted with the outcome.
“We’re thrilled with last night’s launch of Big Brother. Big Brother, and our whole content led growth strategy, is about attracting those 25-54s which are key for our partners. Last night, that’s exactly what Big Brother did, as the #1 show for 25-54s as well as being the #1 non-news show for all viewers,” said Ross.
“On top of that, it was also the #1 show in the younger demographic of P16-39 as well as other key advertising demos. It was also the most-watched live entertainment program on BVOD ever. Big Brother is just getting started and we look forward to continuing to engage viewers as the show progresses.”
Have You Been Paying Attention? delivered 769,000 metro viewers following Masterchef Australia, while Kinne Tonight brought in 293,000 after. Seven’s 911 delivered 385,000 metro viewers following Big Brother and Queen: Days of Our Lives brought 344,000 metro viewers to Nine in the same slot.
The most-watched show of the night overall was Seven News with 1.200m metro viewers, followed by Nine News on 1.098m.
Seven was the winner for the night overall, taking a channel audience share of 20.9% and a network share of 28.6%. Nine held a 19.5% audience share and 26.7% as a network, while Ten secured 15.2% and 21.1%. ABC held 12.4% and 16.0%. The most-watched multi-channel was 10 Bold with 3.9%.
