.99 and justONE score FIFA U-20 World Cup 2015 account
Agencies .99 and justOne has been appointed as the creative partner for the FIFA U20 World Cup 2015 competition, with the two tasked with developing a brand campaign to drive tournament ticket sales and awarness of the event amongst New Zealand’s football fans.
The announcement:
With less than a month to go before the 2014 World Cup kicks off in Brazil, the team at .99 and justONE have already caught football fever, after being confirmed as the creative partner for the FIFA U20 World Cup 2015 competition.
.99 and justONE have been tasked with developing a brand campaign to drive tournament ticket sales and awareness of the event amongst New Zealand’s football lovers, as well as other sports-mad members of the population.
Arguably the largest sporting event New Zealand has ever hosted, and certainly the most global, the FIFA U-20 World Cup tournament kicks off in May next year. It will feature 24 of the world’s top under-20 teams including New Zealand eager to shine on the world stage. They’ll perform in front of a global viewing audience of 170 million with around 60 professional scouts looking to pick the next Messi or Maradona for the world’s best football clubs.
Sacha Haskell, FIFA U-20 World Cup 2015 Marketing and Communications Director, says it was the agencies’ palpable enthusiasm for the game, coupled with a first-rate proposal, which set them apart from the competition.
“What impressed us about the team from .99 and justONE was their passion for the sport, their integrated channel approach, and a really strong, compelling big vision creative idea that could bring it all together. Something that will be really campaignable to help showcase some of the best football talent from around the world,” says Sacha.
Ben Goodale, Managing Director .99 and justONE, says, “We’re excited about encouraging people to attend the many venues around New Zealand with some truly mind-boggling football talent. Many of us at the agency are lovers of the game, so it’s a real treat to be able to work closely with the FIFA Local Organising Team on FIFA’s second largest tournament.”
Craig Whitehead, Chief Creative Officer .99, also adds, “Opportunities to work with sporting icons in a creative environment are pretty rare, they don’t come around very often. Everyone got stuck in to pull this proposal together, it was a real team effort and it’s fantastic that our hard work has paid off, I’m excited to see it being rolled out soon.”
The .99 / justONE team are already hard at work on the campaign, which will incorporate a range of channels, including TVCs, online, e-DMs, and social media.
Source: One Plus One Communications media release
