Freeview TV marketing is ‘lipstick on a pig’

The efforts to promote free TV’s digital offerings have been derided as “mutton dressed as lamb”. The criticism, reported in today’s Sun-Herald in Sydney, focuses on Freeview, the umbrella marketing vehicle for the free to air digital stations.  

Tne paper quotes Steve Allen, boss of Fusion Strategy, as “pessimistic” abotu the process, while David Knox of the TV Tonight web site, goes further, describing it as “lipstick on a TV pig”, adding:

“It’s just mutton dressed up as lamb.”

Last week, Mumbrella made its own predictions about the likely disappointment ahead for digital TV and radio in Australia.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics Digital TV Marketing Media TV

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Comments: 3

Ben 12 Jan 09

isn’t it mutton dressed as a blatant rip off of a UK ad campaign for Ford Fiesta?

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