A bearded dragon and Thinkerbell help XXXX launch new zero carb beer

September 2, 2024 2:46

Lion has released a new zero carb beer, with a creative campaign developed by Thinkerbell to support its launch.

The beverage organisation’s latest XXXX product is named ‘XXXX Ultra Zero Carb’ – a healthier drink that doesn’t compromise on its integrity as a beer.

Thinkerbell’s creative work for the product is helmed by a 30-second film that sees a group of friends camping in the bush. After one of the campers prepares “a low carb vodka soda”, he’s met with the judgmental stares of his companions and an eastern bearded dragon lizard, before he’s saved from the awkwardness by his friends passing him a bottle of the zero carb beer.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.