Half Dome appointed performance media work for not-for-profit platform
Indie media agency Half Dome has been tasked with managing performance media for not-for-profit community platform, Amplify, effective immediately.
Moving forward, the agency’s work is expected to widen the platform’s impact in helping users cultivate “vital public conversations on societal issues”.
Commenting on Half Dome’s new partnership with Amplify, the agency’s head of growth and co-founder, Joe Frazer, said both parties’ missions are in sync with each other, resulting in something the media agency is proud of.
“We are immensely proud to partner with Amplify. Their commitment to harnessing diverse perspectives and driving public engagement aligns perfectly with our mission to deliver impactful media strategies that resonate deeply and broadly,” Frazer said.
Likewise, Amplify’s chief marketing and community officer, Fiona Le Brocq, also spoke highly of the platform’s new media partner.
According to Le Brocq, Half Dome’s skills and knowledge in media strategy will play a crucial role in helping the platform grow its influence.
“At Amplify, we are committed to finding the uncommon ground on issues Australians care about most, and Half Dome’s expertise in media strategy will be pivotal in elevating our platform’s reach and impact,” Le Brocq said.
“Together, we are poised to bring transformative ideas to the forefront of national conversation.”
With Georgina Harrisson – ex-NSW Department of Education secretary – as its chief executive officer, and Square Peg/SEEK co-founder Paul Bassat as its chair, Amplify was developed to “bridge the gap between community voices and policymaking” with digital platforms and forums.
In other words, it’s a tool that can help community insights shape policies that are inherently relevant- an essential solution after the platform’s recent survey of over 4000 Australians found that 84% of people want to be hands-on in policy decision-making, while 80% believe that politicians are more interested in securing votes than creating worthwhile policies.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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