OMG backs Foxtel’s new audience measurement system

Kalila Welch

November 16, 2023 10:26

Omnicom Media Group (OMG) has become the first holding company to officially sign on to Foxtel’s new audience measurement system, in a partnership it says will “redefine CTV measurement”.

The Kantar Media return path data service has been been the subject of heavy scrutiny from Australia’s free-to-air television industry since its announcement at the 2024 Foxtel Upfronts last month.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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