A father and daughter find the perfect vehicle for their giant teddy in new Thrifty campaign

Thrifty has continued its ‘Smiles All The Way’ positioning, with an ad promoting its range of vehicles which suit even the most unusual cargo.

The ad shows a father demonstrating the features of different rental vehicles, from sedans to lorries, to his daughter, who refuses to hire any of them.

In the end the pair agree on a four-door ute, and strap a giant teddy bear on the back before driving away.

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